OSU Joints A&M at Learfield Sports with 5 Other Big 12 Schools

[legelegel]

Learfield must be doing something right to be growing at this rate.


STILLWATER -– Oklahoma State University announced today that it has named Learfield Sports its exclusive athletics marketing partner for the Cowboys and Cowgirls beginning with the 2009-10 season.

Learfield Sports, which manages rights for nearly 50 collegiate institutions and associations, ...

With the addition of OSU, Learfield Sports now manages rights for seven Big 12 Conference member schools – Colorado, Iowa State, Kansas State, Missouri, Oklahoma and Texas A&M. Just prior to this comprehensive, 10-year multimedia rights agreement, Learfield Sports has been managing the sales for OSU’s football stadium signage previously held by Action Sports Media, which was acquired in February by Learfield Sports and ISP Sports. ...

In addition to its individual school relationships, Learfield Sports manages the corporate partner program for the Big Ten Conference and Western Athletic Conference and also manages the marketing partnerships for the Black Coaches & Administrators (BCA) . The Dallas-based company also provides exclusive sports programming to more than 1,000 radio stations nationwide.

Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. For more about the company and its complete portfolio, visit learfieldsports.com.


http://www.okstate.com/ViewArticle.dbml?SPSID=1426&SPID=143&DB_OEM_ID=200&ATCLID=1523888

[Superaggie79]

joints?

[legelegel]

joints?

Drop the t and you get Joins. Maybe a mod will correct the title typo for me.

Drop the T in aTm and you get A&M. :)

Did you get past the thread title? ;)